I created Jiti because I wanted people to start and end their days feeling their very best – and that begins with cozy homes that give them the ability to expand their true essence.
Years ago while designing jewelry in LA, I had a dream, where I was creating the most comfortable stylish bedding. When shopping for pillows and throws later on, I found myself surrounded by stacks of products that all looked the same. I wanted something like those beautiful colors I’d experienced in my dream, so I decided to create Jiti.
We began in 1998 with an assortment of pillows and today we continue to make exceptional products that deliver the highest quality to you and your family. The vibrant range combines luminous colors, rich patterns and tactile textures with a design philosophy that is not harmful for the environment and reflects the modern living.
Jiti develops new and exciting textiles in India which are gently crafted by the hands of select artisans in the region.