I created Jiti because I wanted people to start and end their days feeling their very best – and that begins with cozy homes that give them the ability to expand their true essence.

Years ago while designing jewelry in LA, I had a dream, where I was creating the most comfortable and stylish bedding. When shopping for pillows and throws at that time, I found myself surrounded by stacks of products that all looked the same. I wanted something like those beautiful colors I’d experienced in my dream, so I decided to create Jiti.

Jiti began in 1998 with an assortment of pillows and today we continue to make exceptional products that deliver the highest quality to you and your family. The vibrant range combines luminous colors, rich patterns and tactile textures with a design philosophy that not only reflects modern living but is also sustainable.

Jiti continues to develop new and exciting textiles in India and Argentina, which are gently crafted by the hands of select artisans in the region.

Goga Bouquet, owner and designer.



Designing sustainably means designing items to last. Our goal is for every item to live a long and productive life so we focus on quality as well as ensuring our materials and construction hold up over time and age with character and integrity.

Our sustainability efforts also focus on minimizing waste in our operations and production. We support the local industry by sourcing all of our materials through local vendors and produce the majority of our throw pillows within our facility in DTLA.

Retail Partners

If you’d like to shop our collections in real life, we have a wide selection of Throw Pillows available for purchase at HD Buttercup in Los Angeles, CA.

HD Buttercup 

3225 Helms Ave. 

Los Angeles

CA 90034


Hours : Monday through Sunday 11AM - 6PM


For general, wholesale, custom work or partnership inquiries please email us at